Have you ever wondered if the colour of your pet’s food affects their appetite and health? Research in human psychology shows that colour can influence taste perception and emotions. While direct evidence for pets is limited, the pet food industry often incorporates colour considerations into product development to enhance visual appeal and potentially stimulate appetite.
Measuring pet food colour is essential for several reasons:
1. Consistency: Colour indicates product consistency.
Colour changes can signal variations in ingredients or
processes.
2. Quality Control: Colour variations can indicate issues like
oxidation or contamination. Early detection helps
maintain quality.
3. Owner Perception: Colour significantly influences
consumer perception of product quality, impacting
purchasing decisions and overall customer satisfaction.
Prioritizing colour measurement ensures product consistency and upholds quality control. As the pet food market continues to expand, this focus will boost consumer satisfaction and drive business success.
Stay tuned for our upcoming CASE STUDY!!
